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O.W.I Task Force
Impaired driving has been a long time problem in Wisconsin, but thanks to the help of Lamar Advertising we are changing that behavior.  Fifteen (15) law enforcement agencies have come together to form the Southeast WI Multi-Jurisdictional O.W.I. Task Force.  The Task Force has conducted high visibility, coordinated drunk driving enforcement for 27 months and has taken 1,391 drunk drivers off the roads.

The motto of the task force is "Stop, Test & Arrest" all suspected impaired drivers.  However, the true mission is to prevent the behavior of drinking and driving from occurring in the first place.  Thanks to the outdoor advertising we have with Lamar Advertising, we are able to educate the motoring public on the danger of impaired driving and the extreme risk of being arrested due to the increased enforcement by the Southeast WI Multi-Jurisdictional High Visibility O.W.I. Task Force.  Lamar
Advertising has generously publicized this program on their seven (7) digital billboards continuously over the 27 months the program has been operating.

A critical part of reducing impaired driving is the public awareness necessary to change behaviors.